Bloggers – format your content for the web.

Google has three articles on “Writing for Conversions”, but the articles cover general tips on writing for the web. If you’re a business then writing for conversions is crucial information and if you’re not a business then think of it as “Writing for Engagement“.

The articles stress the importance of making as easy as possible for people to digest your content.

There are three articles, and I highly recommend reading them in full.

1. Writing for Conversions – Part 1 of 3: Structure
2. Writing for Conversions, Part 2 of 3 – Tone
3. Writing for Conversions, Part 3 of 3 – Format

If I were to pass on some key points in the articles for writing blog posts they would be:

• Open with your key points
• One idea per paragraph
• Keep pages short - I’d add that for blogging many short posts and some longer posts is a good mix
• Write in fragments or short sentences – don’t worry about grammatical correctness if you have made yourself clear
• Highlight in bold important information-carrying words
• Be clear and concise
• Use bullet lists instead of paragraphs where possible

Do read the full articles for a more in depth understanding of writing for the web.

This entry was posted on Tuesday, March 31st, 2009 at 10:53 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.